In Year two of our effort, we pitted the players against a host of unlikely opponents under the mantle of “Earthquake Vs.” A fully integrated campaign with TV, outdoor and radio was directed towards the team’s Facebook page. Once there, we asked the fans what they’d like to see an Earthquake tackle next.
We'll be combing through the requisite sophomoric responses, and taking a second to laugh at them,
then choosing the best ideas to produce this season as ongoing content for the campaign. See more here.

A brand video we produced featuring up-and-coming artist White Apple Tree, shot by up-and-coming
director AG Rojas. Ultimate Ears may not be a household name yet, but every rock star out there uses
them on stage to prevent ear drum blowout. More than earphones, they’re tiny, multi-driver speakers that
can be custom molded and fit to your ears. And if you’re LeBron, you can also encrust a few diamonds.
Or if you’re like us, you can just go with black.

We gave anyone with a webcam and vocal chords the chance to amaze or annoy the Web-o-sphere. To promote Logitech’s HD webcams around the holidays, we built this Facebook app to entice users to record their Christmas-themed karaoke videos via webcam. The result: instant content and endless entertainment. See a sampling by clicking the video above. The fans then determined the winner via vote, which was a sweet-voiced 18-year-old aspiring pop star. Of course, if she hits it big, we’ll say we discovered her.

Yahoo! wanted to party... and celebrate the release of the newly redesigned Yahoo! Mail and we were happy to help with the launch. And happy to launch confetti in our actors’ faces at high speeds. The campaign included this video, online ads, landing pages and a gathering in Sunnyvale complete with sauv blanc and office cake. Party time, indeed.

HD > SD, plain and simple. And we didn’t just want to say it, we wanted to show it without boring everyone to death. This video and the associated site were the centerpiece of our “Hi-Def Yourself” campaign, designed to get people to upgrade from their crusty, old standard def webcams to HD. We drove traffic to the video through ads and content we created using only webcams, placed on sites for users who do just that – such as justin.tv and Ustream.com. Over 200,000 YouTube views to date.

How do you convince a 20-something that an MLS game is a more entertaining option than the local kegger? We tried to inject excitement and emotion into a sport most Americans consider to be lacking in both (and we admit we're converts, these guys are amazing). That, and a little physical comedy never hurts. We developed a fully integrated brand campaign under the idea Did You Feel That? which included TV, print, outdoor, online, merchandising, trading cards and the ever-glamorous gas cap magnet. See more of the work here and here .

An ad for their slick, new iPod dock which kicks out a surprising amount of sound. Not a big, flashy campaign, but fun to look at. See more quick hits here.

A social media effort led by Mark in a previous agency life. The client’s challenge: make Chiquita “cool” amongst 18-34s and do it with virtually no media budget... Okay, first step, start with the capital you have: those little yellow and blue stickers you see on bananas everywhere... then add a user-generated interactive element and hope it takes off. Using Facebook ads and fresh sticker designs, users were driven to a landing site where they could create their own stickers, share them, put them on a t-shirt or skateboard, and enter them in a contest to appear on Chiquita bananas in market.

The results? 400,000 visits in the first three months and 20,000 Facebook fans, a media value far above the $40K we had to promote the site. Won an FWA and received coverage in the NYTimes, design blogs and Mark’s Mom even showed her friends at work.